Experience the benefits of locally grown produce while adding beauty and sustainability to your environment.
Agriculture is deeply connected with our lives as it fulfills basic needs of every household.There are many challenges within the agri ecosystem in Pakistan and we believe innovation in any sector will make major impact. So in order to address this problem, We are geared to address food security, quality & freshness, logistics and transportation.Urban Rooftop farming is increasingly gaining international interests, where we can generate income and turn grey structures to green pots. Besides generating income for households specially women, rooftop farming health benefits and improve quality of life. We are geared to address food security, quality & freshness, logistics and transportation.Urban Rooftop farming is increasingly gaining international interests, where we can generate income and turn grey structures to green pots.
Fresh Factor addresses the need of people to earn income by converting their rooftop into a vegetable production farm, where they can grow fresh vegetables and also consume for their own daily use and sell the extra produce back to us, in simple terms: We setup rooftop farm to grow vegetables. We buy back produce so our growers earn income. We sell fresh produce to B2C and B2B consumers. Technology links the complete value chain from growers to consumers.
Fresh Factor is a community of urban rooftop farming, founded in July 2022, with a passion for sustainable agriculture and enhancing food security. Our goal is to provide everyone with access to fresh, healthy, and locally grown produce. By using technology and promoting sustainable agriculture practices in cities, we educate and empower individuals while generating income for our growers and providing locally sourced fresh vegetables to our consumers. Our mission at Fresh Factor is to revolutionize urban farming and contribute to a sustainable future. We believe in the power of urban rooftop farming to address environmental and societal challenges. Through our innovative approach, we aim to reduce the carbon footprint associated with food transportation and distribution, mitigate the urban heat island effect, and improve air quality. We are proud to be at the forefront of the movement to make cities green.
By utilizing urban rooftops, we maximize agricultural output without compromising on land resources. Our commitment to sustainable farming practices, such as vertical farming and recycling organic waste, allows us to minimize our environmental impact. At Fresh Factor, we understand the importance of food security and strive to enhance it for all. By empowering individuals and communities to grow their own food on urban rooftops, we create a more resilient and self-sufficient food system. Our initiatives not only provide fresh, locally grown produce but also support local farmers, create jobs, and contribute to the local economy. Join us on our journey to transform urban farming and enhance food security for all. Together, we can create a sustainable future where fresh, nutritious food is accessible to everyone. At Fresh Factor, we are excited about the possibilities and invite you to be a part of our mission. Let's make cities greener, healthier, and more sustainable through the power of urban rooftop farming.
MBA, CMA, 18 years of I
nternational Experience,
Projects > USD 1bn,
2x Startup founder.
BSc. Eng. 17 years experience in
Pakistan and International,
Projects > $500M,
3x Startup Founder
M.S in management Sciences,
Environmental Impact